Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

As the public continues to consume more of their content online, rather than through print and broadcast media, online advertising is increasingly important to small businesses. With so many options, ...

You’re probably aware that LinkedIn is one of the best places to reach the business market. The network has almost 740 million members and is the most trusted of all the social media sites. Maybe you ...

In addition to media buys, such as radio and TV spots, display ads in magazines and newspapers and banner ads on websites, your advertising budget should include other expenses. These can include the ...

Creating shared value (CSV) has been a buzzword in the advertising industry in recent years, with thousands of such campaigns being submitted to Cannes Lions annually. For some industries, it is ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...

Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...