By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

NEW YORK--(BUSINESS WIRE)--Artificial intelligence is quickly becoming a focal point of modern advertising, powering everything from media planning to creative optimization. A new global report from ...

Google is rolling out default asset optimization for all existing and new Demand Gen image ads, automatically adapting creatives to better fit various styles and aspect ratios starting Sept. 4.

Marketing stands at an inflection point. Artificial intelligence generates campaign concepts within seconds, tests thousands of variations simultaneously and identifies optimal messaging while ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Advertisers come to Nextdoor to reach ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...