B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

B2B brands love to talk up their customer experience. But the volume is often turned down in reality. New research shows that ...

New research from LinkedIn’s B2B Institute and Ehrenberg-Bass urges B2B marketers to focus on being findable as much as being memorable.

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Buyers are spoiled for choice and as a result, customer loyalty is in decline. In this environment, how do you reconnect with your B2B customers? In a fiercely competitive market, with so many ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

If you’re wondering whether it’s beneficial to incorporate video content in your overall B2B marketing strategy, keep these statistics in mind: 92 percent of B2B customers watch videos online 43 ...