B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Key insights for B2B marketing, sales, & product leaders in 2026: AI risks, content shifts, influencer budgets, and ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

New Study from OneScreen.ai Exposes "Perception Lag" as Mid-Market Firms Lead the Charge in Measurable Out-of-Home ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Samsung is set to skip exhibiting on the the CES 2026 show floor for the first time, while Harman International, owner of JBL ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...