A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Learn how brands use crypto wallet analytics to track engagement, personalize marketing, and build trust in Web3.

Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.

One way to identify brand mentions is to search by company name using the TLD segmentation technique. Making a broad search ...

Editor’s Note: This article originally appeared on Interpret’s blog and is reprinted with permission. View the original article here. The past several years have seen unprecedented growth for smart ...

According to new research by Harbinger Communications, women are more likely to purchase brands that share their personal values, aspirations and interests, and that these may vary by lifestage. To ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Glance at an old-school marketing textbook, and you’ll probably see an image of a ...

While many marketers are trying to perfect a formula, Martina Luger is busy breaking one. The Chief Brand and Culture Officer at Ennismore, the U.K.-based hospitality company behind a portfolio of 17 ...