The name and logo you choose for your business are nearly as important as the products or services you decide to sell. If you choose your company name and logo well, they will stay in your customers' ...

A lot of thought and consideration go into finding the ideal name and logo for your company. The name will create the first impression potential customers get of your business, and it could easily ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Think of a large, well-known company in your line of business -- one that you admire and aspire to emulate. More than likely, the first thing that comes to mind is its logo, which burns itself into ...

Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...

Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many ...

Walmart has been a trusted retailer for decades, but the company has made some changes over the years, including a name ...

Giant Food Stores has unveiled a new name and logo. The chain of grocery stores is now called The Giant Company, and its logo is designed with oversized red letters, including a subtle leaf motif in ...

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What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they are and what they mean. Whether or not we realize it, we’re surrounded by ...