JUST TWO YEARS AGO, business-to-business trading exchanges were the rage. Experts, including myself, waxed eloquent about the potential of B2B exchanges to act as hubs, connecting buyers and sellers ...

Alibaba plans to launch a tokenized global payment network by December. The system uses a stablecoin-like model and is being ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

Advanced Search : Semantic and vector-based search powered by Elastic Path’s AI-driven service enables natural language queries, instant indexing, and real-time product discovery. Designed for human ...

Ryan Ragland, VP of Enterprise Solutions, Valiant Finance Ryan Ragland unpacks what B2B finance can learn from consumer tech, why ...

Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices ...

Not all marketing approaches are created equally. Marketing to consumers requires appealing to their emotions and offering solutions to common pain points. They like simple messaging that highlights ...

It was never about leads; it has always been about the group of individuals — the buying group — that makes the purchasing decision. As marketers, we’re taught to not bury the lead. We’re taught to ...

Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost overnight, these startups transformed into consequential platforms, earning billion-dollar ...