Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything ...

A survey of marketers found deterministic data is used more often and is more effective at driving revenue than probabilistic methods. But the line between the two has become blurred as more companies ...

In a crowded digital marketing world, every company is looking for an advantage. Sophisticated marketers and the agencies that support them are beginning to look deeply at using deterministic ...

Deterministic data is considered to be the holy grail by advertisers. But it is often ignored over probabilistic data, due to the latter's perceived sheer volume of data points and scalability. As ...

Artificial intelligence (AI) has the potential to be very good at improving cyber hygiene and unlocking self-defending and self-healing IT systems, and could help level the playing field in cyber ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Garbage in, garbage out has been a standing principle since the beginning of the compute era ...

This rigidity makes data engineering exceptionally difficult for language models due to their non-deterministic nature.” TensorStax addresses these challenges by creating AI agents that mitigate the ...