Airbnb sends customers an email 1 day after they view a listing but don’t complete the booking. They pull in the exact listing the customer viewed one day earlier as well as relevant listings in the ...

Email sign-offs may seem like a minor detail, but they are not! These last few words in your email can have a significant impact on how your recipient perceives your message. By taking adequate time ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Video can be key to conversions and sales, a recent study confirms. For email marketers, using video should be a no-brainer, but the email-video combo still feels like a rare pairing. Only 25% of ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

Businesses have many platforms at their disposal to send messages to the masses, but email marketing remains one of the most crucial. Emails are a reliable, affordable and efficient way to reach ...

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email ...

If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in ...