Define the broad criteria that will help you identify companies within the chosen industry. You can segment by revenue, geography, number of employees, etc. (e.g., software product companies with a ...

Demand Science, a B2B demand-generation platform, has debuted an email tool to help small and mid-sized businesses. The new solution, Reply Force, comes with 100 free contacts per month — ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you ...

Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset. Here’s a dirty little secret about B2B ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

How long do you plan to connect with the people on your B2B contact lists? If your answer is something like “until I can get enough sales opportunities,” then you should rethink how you communicate ...