Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs).