Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform. Google rethought its analytics foundation in its Google Analytics 4 ...

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...

In mid-November, Google Analytics and Feedburner announced a very interesting integration. While this is excellent news for Google Analytics and Feedburner users, it must be dealt properly when it ...

Google Analytics is used by millions of websites to determine traffic to alter their sites for a better browsing experience by loading a bit of JavaScript code. For secure sites, Google offers a ...

Google Analytics coding analyzes Web page content to determine the most commonly viewed pages and how to categorize them. Both the Top Content and the Content By Title sections of Google Analytics are ...

In this article, we will take a look at 16 free and low-cost alternatives to Google Analytics 4. If you want to skip our detailed analysis, you can directly go to 5 Google Analytics 4 Alternatives: ...

Google Analytics under fire Google Analytics and other web infrastructure services collect data, namely IP addresses, that are considered personal information in the EU. But the problem in this case ...

For months, extremely personal and sensitive ChatGPT conversations have been leaking into an unexpected destination: Google ...