Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

But are they any good? After using each of them during the past week, I can answer that question with a “yes,” but one of the three is heads and shoulders above the rest. Here’s a look at the good, ...

We may earn a commission when you click links to retailers and purchase goods. More info. Google Analytics, an invaluable app for website owners that never seems to get the attention it deserves, ...

Adding to its existing version on Android, Google has now launched a new incarnation of its Analytics app for iOS too. Available globally and optimized for iPhone and iPod touch, Google Analytics lets ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Earlier this year, Google released an official app for its Google Analytics service on iOS allowing users of the popular service to view data and reports on the go, but the dedicated app has only been ...

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

App updates are great for many different reasons. They often include new features, new changes to the user interface that make for an exciting new visual appeal, and sometimes they simply include just ...

I’m no math wiz, but I’ll admit it: When it comes to the Web, I’m a total stats nerd. My statistical obsession actually began during my days as a TV news producer. Back then, I’d eagerly check my ...