Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility. It drives traffic to company websites, aims to convert ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Over the weekend, I read Grant Cardone’s “The 10x Rule.” It’s a book that will fire you up for sure, and I got to thinking about it for blog posts. In other words, you need to create content that is ...

As an already-busy entrepreneur running the day-to-day operations of your business, it can get easy to neglect one of the most important aspects of your brand’s long-term success: online marketing.

Refurbishing old content is not a new idea. Old blog posts are not dead weight, even when they aren't evergreen; they're a resource you can mine for more modern-day value. Why do readers abandon old ...

Why would you want to guest-post? The answer should really start with a rhetorical "why wouldn't you?" But the reality is that we often come up with excuses for why we shouldn't share our expertise ...

Sharing your blog posts with the friends and contacts in your Facebook network can help to increase the number of visitors to your blog and keep friends up to date with your posts. To share a post ...