Anna Maikova is a distinguished product marketing specialist with experience in promoting complex technological solutions.

I’ve had the pleasure of working at multiple startups of varying sizes. One consistent challenge I’ve seen is the pivot from being a sales-led organization to becoming product-led. Many startups ...

Vaseline was founded more than 150 years ago and has turned into a top performer of late for parent company Unilever, having seen an 11% compounded annual growth rate over the last four years, ...

There's a lot of uproar and debate in the market about growth strategies that work for SaaS businesses. Some say only a product-led growth (PLG) strategy can put your business on a high growth path, ...

Beauty brands break down 2025, showing how they shifted from chasing scale to building relevance through smarter marketing, ...

B2B marketing is experiencing a trust crisis. Fully 77% of B2B buyers say their previous purchase was very complex or difficult, according to a Gartner study. That complexity often stems less from the ...

Awarded the Prime Minister's Prize for New Technology Commercialization at the Industrial Technology Merit Awards, validating its technological excellence and reliabilityProprietary 3D-structured lens ...