Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

As a business, there's a good reason you analyze your competitors' performance. It helps you define what goals you want to reach and, ultimately, achieve them. That's where benchmark marketing comes ...

Opinions expressed by Entrepreneur contributors are their own. For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

What’s the first thing that comes to mind when you hear the word “productivity?” Probably how to do more work, right? Well, that’s not the productivity we’re talking about when it comes to marketing.

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...