AI supports processes ranging from the brief to audience development and planning, but with help from artificial intelligence (AI) Dentsu will do more. The company plans to re-engineer the ...

Agencies and brands can spend hundreds of billions of dollars advertising on platforms without ever defining their audience. They no longer have to select demographics such as gender, education, ...

RSG Media is using FICO® Xpress Optimization for improved inventory use and savings in media planning and scheduling RSG Media has improved viewership conversions for its customers by 10 to 25 percent ...

In today's dynamic marketing landscape, a paradoxical scenario persists. While many sectors have integrated modern technologies and streamlined workflows, the realm of media planning and management ...

What are social media planning tools? Social media planning tools help you map out social media content and schedule your posts. Both brands and agencies use them. These tools include a variety of ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...