Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Taglines and mission statements are two ways companies can express their business model, goals or promote themselves using a few words or a phrase. Both are important, but they differ both in audience ...

Ryan Sitton is a man who wears many hats — entrepreneur, engineer, politician and a self-proclaimed geek on a mission to deliver solutions to challenges by using data. He stays true to his analytical ...