Research methods are a compulsory component of many undergraduate programmes. But it is challenging to design good questions for assessing students’ understanding of research methods in closed book ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

Focus Your Research: It narrows down a broad topic into a specific area of inquiry. Guide Your Methodology: It determines the type of data you need and how you will collect it. Provide Clarity: It ...