This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. We live in a time when data is both overabundant and ...

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

Describe the concept of topic modeling and related terminology (e.g., unsupervised machine learning) Apply topic modeling to marketing data via a peer-graded project Apply topic modeling to a variety ...