The events industry is shifting from logistical planning and aesthetic design to creating deeper emotional connections with audiences. Today’s participants seek experiences that resonate personally.

On-trend event décor this year is artistic, experiential, and ecologically responsible. Event organizers are transforming spaces with nature-inspired aesthetics, sculptural florals, dramatic entrances ...

SIOUX CITY (KTIV) - Thursday night, one local non-profit held a new event to break down stereotypes of people who suffer from mental illness. Simple Life Inc. partnered with Design West to hold their ...

What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...