With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can ...

“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

Photoshop cc 2020 tutorial showing how to create a simple, but powerful, logo design from scratch. NOTE: Vector-based ...

Inspired by the beautiful typography-centric logos of Japanese cameras in the 70’s and 80’s, design firm Antrepo re-imagined the logos of tech companies by stripping them down to their essence. What ...

Much has already been said about the Whitney Museum’s new graphic identity. Rolled out May 21, the spindly zigzag design has been both praised for its modernity and criticized for its simplicity.

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity is more ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...