Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building blocks required for advanced visitor segmentation above and beyond what ...

Data analytics for websites has been around for almost as long as the internet has. Hit counters came first, displaying the number of page views to the website owner. Next came log analysis, which ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer ...

Top 10 Web Analytics Segmentation Tips Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from ...

Forbes contributors publish independent expert analyses and insights. I decode analytics for business people. The term “Big Data” is relatively new, but the challenge it represents, realizing value ...

In this information age, data is everywhere. How can we improve efficiencies and organize this information into useable nuggets? Plant and operations managers receive vast amounts of both structured ...

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