A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and brands.

Here are some more key findings, and the full report is available to download here.

Consider Singles’ Day. Born in the 1990s as a playful anti-Valentine’s Day among Chinese college students, it’s now a $150 ...

The Issuer intends to use the proceeds from the offering together with cash on hand to refinance a portion of its secured ...

Gracenote, the content data business unit of Nielsen, has released a wealth of new findings on global consumer attitudes and ...

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Nielsen CMV Rural Survey highlights how rural Filipinos engage with smartphones, radio, and Asian dramas - essential insights for brands targeting growth outside cities.

With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in veteran ...

It’s time to move beyond basic demographics. Join us to unlock the deep, unified audience and advertising insights you need to future-proof your strategy and optimize your media spend. We’ll show you ...

Enhance discovery and engagement with trusted content metadata. Nielsen’s Gracenote solutions deliver rich, structured data that powers search, personalization, and seamless viewer experiences across ...

Gotowy na maksymalizację ROI? Zbuduj swoją strategię mediową na rok 2026 dzięki analizie reklam. Planowanie zakupu mediów na ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...