A new wave of Los Angeles B2B startups is succeeding by building laser-focused products that solve ultra-specific, high-value ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

New research from TopRank Marketing and Ascend2 reveals a significant disconnect between what B2B (Business to Business) ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Today, decision-makers expect a personalized and frictionless experience. And if your brand doesn’t deliver, they’ll move forward instantly. Recent studies show that about 70% of B2B buyers' research ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Imagine for a moment that you’re a business owner looking to purchase project management software. You find a company that has an enticing product, and you meet with a salesperson to learn more. The ...

In a supply chain landscape shaped by unpredictability and growing customer expectations, the role of the order management system (OMS) has evolved beyond mere orchestration. It’s no longer enough to ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...