About events Discover more about Google Analytics events including the different types of events, how they are grouped together, and implementation steps. An event allows you to measure a specific …

If you use Google Analytics and manage your tags in Google Tag Manager, this guide provides a walkthrough on setting up recommended and custom events. By implementing these events, you can …

[GA4] Event An event allows you to measure a specific interaction or occurrence on your website or app. For example, you can use an event to measure when someone loads a page, clicks a link, or …

Event recommendations in Analytics The Events report provides recommendations on events to collect based on the data you already collect or the app category in the Google Play Store or iOS App Store …

You can find enhanced data about each triggered event in the Events report within the Engagement topic. Click the event name in the report for more information on the event. To understand each …

A key event is an event that measures an action that's particularly important to the success of your business. When someone triggers the event by performing the action, the key event is recorded in …

Custom events Collect additional information that Google Analytics does not collect automatically A user sometimes performs an action you want to analyze in your reports that isn't one of the automatically …

A key event is an event that measures an action that's particularly important to the success of your business. When someone triggers the event by performing the action, the key event is recorded in …

For more information on how to create an event from an existing event and mark it as a key event, watch Create Events in Google Analytics Properties on YouTube. Create the event Without code In Admin, …

To set up an event using Google Tag Manager, configure a Google Analytics: GA4 Event tag and then create a trigger that specifies when you want to send the event. The following steps show you how to …