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What is branded entertainment? In this exclusive Content Industry Focus video, Carlotta Rossi Spencer, the Head of Branded Entertainment Business Development at Banijay , explains what branded entertainment is and what it isn't, and what it takes to produce the high quality content brands increasingly need to promote and showcase their values. #BrandedEntertainment #EntertainmentContent #MIPCOM #MIPCOMCANNES | MIP Markets | Facebook
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